Laufen World Meeting and ISH Preview

Laufen / February 15, 2023

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At this year’s Laufen World Meeting and ISH preview, held in the heart of Laufen headquarters, the Forum, on February 15 and 16, Toan Nguyen presented LUA & LANI  Design Story, telling the fascinating story of how his latest collection for Laufen came to life from concept design to development and the challenges of designing during pandemic.

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“I wanted to create a form that is like a part of our collective memory. When you are designing, sometimes there is a tendency to exaggerate, to generate a sign, to make the product different”. All the pieces in the collection are based on the form of an oval, with slightly flexed extremities: a new geometric shape that required an extensive series of drawings and studies to obtain a linear result that is extremely logical and functional at the same time.

LUA is the result of a long process of research conducted by the designer and the company, to generate a complete collection composed of washstands, washbasins, sanitary fixtures, and bathtubs, as well as a line of taps and a collection, LANI, of cabinets and storage units in neutral colors.

Laufen World Meeting and ISH Preview

This February, Laufen invited its worldwide teams and a selection of contractors, architects, and professionals in the field for a two-days experience that included a private preview of the new collections to be showcased at ISH 2023 trade fair; and a guided tour through their Swiss production facility.

Laufen’s innovations were personally presented by the designers that developed the collections. An immersive experience to learn first-hand about the philosophy and design of the new products.